Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History ePub (Adobe DRM) download by Steve Cone

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

Bloomberg Press
Publication date: May 2010
ISBN: 9780470885291
Digital Book format: ePub (Adobe DRM)

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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History ePub (Adobe DRM) download by Steve Cone
Bloomberg Press, May 2010
ISBN: 9780470885291
EAN:  9780470885291
ePub (Adobe DRM)
List Price: $16.99 eBook price: $14.99
Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History PDF (Adobe DRM) download by Steve Cone
Bloomberg Press, May 2010
ISBN: 9780470883280
EAN:  9780470883280
PDF (Adobe DRM)
List Price: $16.99 eBook price: $14.99
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