PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? PDF (Adobe DRM) download by Deirdre Breakenridge

PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

FT Press
Publication date: February 2010
ISBN: 9780137052936
Digital Book format: PDF (Adobe DRM)

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Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

If you liked this Element, read more from Brian Solis and Deirdre Breakenridge, including Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694).

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PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? PDF (Adobe DRM) download by Deirdre Breakenridge
FT Press, February 2010
ISBN: 9780137052936
EAN:  9780137052936
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? ePub (Adobe DRM) download by Deirdre Breakenridge
FT Press, February 2010
ISBN: 9780131377820
EAN:  9780131377820
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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