PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
Publication date: February 2010
Digital Book format: PDF (Adobe DRM)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.
Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....
If you liked this Element, read more from Brian Solis and Deirdre Breakenridge, including Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694).
Available in print and digital formats.