PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results ePub (Adobe DRM) download by Deirdre Breakenridge

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

FT Press
Publication date: February 2010
ISBN: 9780131377691
Digital Book format: ePub (Adobe DRM)

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Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

If you liked this Element, read more from Deirdre Breakenridge, including PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075).

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PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results ePub (Adobe DRM) download by Deirdre Breakenridge
FT Press, February 2010
ISBN: 9780131377691
EAN:  9780131377691
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results PDF (Adobe DRM) download by Deirdre Breakenridge
FT Press, February 2010
ISBN: 9780137052905
EAN:  9780137052905
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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