Professional Marketing & Selling Techniques for Digital Wedding Photographers

By Jeff Hawkins and Kathleen Hawkins

Amherst Media, Inc.
Publication date: December 2005

ISBN: 9781584283911

Digital Book format: ePub (Adobe DRM)

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Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tablestyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

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ENG

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