Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results PDF (Adobe DRM) download by Michael A. Roberto

Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results

FT Press
Publication date: February 2010
ISBN: 9780137039821
Digital Book format: PDF (Adobe DRM)

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Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!

How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

If you liked this Element, read more from Larry Light and Joan Kiddon, including Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (ISBN: 9780136043317).

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Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results PDF (Adobe DRM) download by Michael A. Roberto
FT Press, February 2010
ISBN: 9780137039821
EAN:  9780137039821
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results ePub (Adobe DRM) download by Michael A. Roberto
FT Press, February 2010
ISBN: 9780137040346
EAN:  9780137040346
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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