Public Relations for Dummies PDF (Adobe DRM) download by Ilise Benun

Public Relations for Dummies

For Dummies
Publication date: September 2006
ISBN: 9780470056509
Digital Book format: PDF (Adobe DRM)
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Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
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Public Relations for Dummies PDF (Adobe DRM) download by Ilise Benun
For Dummies, September 2006
ISBN: 9780470056509
EAN:  9780470056509
PDF (Adobe DRM)
eBook price: $12.99
Public Relations For Dummies ePub (Adobe DRM) download by Ilise Benun
For Dummies, March 2011
ISBN: 9781118052792
EAN:  9781118052792
ePub (Adobe DRM)
eBook price: $12.99
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