Publish and Prosper: Blogging for Your Business, Adobe Reader PDF (Adobe DRM) download by Steve Broback

Publish and Prosper: Blogging for Your Business, Adobe Reader

New Riders
Publication date: June 2006
ISBN: 9780321447104
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

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Publish and Prosper: Blogging for Your Business, Adobe Reader PDF (Adobe DRM) download by Steve Broback
New Riders, June 2006
ISBN: 9780321447104
EAN:  9780321447104
PDF (Adobe DRM)
List Price: $21.99 eBook price: $19.99
Publish and Prosper: Blogging for Your Business ePub (Adobe DRM) download by Steve Broback
New Riders, June 2006
ISBN: 9780132704960
EAN:  9780132704960
ePub (Adobe DRM)
List Price: $26.99 eBook price: $23.99