Quantitative Models in Marketing Research PDF (Adobe DRM) download by Philip Hans Franses

Quantitative Models in Marketing Research

Cambridge University Press
Publication date: August 1997
ISBN: 9780511032370
Digital Book format: PDF (Adobe DRM)

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Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
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