Relationship Marketing ePub (Adobe DRM) download by David Ballantyne

Relationship Marketing

Routledge
Publication date: April 2012
ISBN: 9781136368950
Digital Book format: ePub (Adobe DRM)

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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
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Relationship Marketing ePub (Adobe DRM) download by David Ballantyne
Routledge, April 2012
ISBN: 9781136368950
EAN:  9781136368950
ePub (Adobe DRM)
List Price: $51.95 eBook price: $48.99
Relationship Marketing PDF (Adobe DRM) download by David Ballantyne
Routledge, June 2013
ISBN: 9781136368967
EAN:  9781136368967
PDF (Adobe DRM)
List Price: $51.95 eBook price: $48.99
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