Relationship Marketing ePub (Adobe DRM) download by Martin Christopher

Relationship Marketing

By Martin Christopher and Moira Clark and Helen Peck

Business & Economics | Business & Economics : Marketing - General | Business & Economics : Public Relations
Routledge
Publication date: April 2012
ISBN: 9781136369025
Digital Book format: ePub (Adobe DRM)

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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
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