Repositioning: Marketing in an Era of Competition, Change and Crisis ePub (Adobe DRM) download by Steve Rivkin

Repositioning: Marketing in an Era of Competition, Change and Crisis

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McGraw-Hill
Publication date: November 2009
ISBN: 9780071637107
Digital Book format: ePub (Adobe DRM)

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Jack Trout’s timely follow up to his landmarkwork, Positioning!Competitiveness is at an all-time high and technology is drivingchange at exponentially faster and faster rates. Now is the time whenmarketers must revisit their positioning of products, brands, andorganizations to meet the new demands of a transformed economy.Repositioning explains how readers can evolve their original positioningto manage these changes in terms of marketplaceperception of their products. Sure to be one of Trout’s mostimportant works, the book offers specific advice on how toattack and weaken competitors when and where they aremost vulnerable.
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REPOSITIONING : Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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REPOSITIONING : Marketing in an Era of Competition, Change and Crisis: Marketing in an Era of Competition, Change and Crisis tweets