Reputation Management: The Key to Successful Public Relations and Corporate Communication PDF (Adobe DRM) download by John Doorley

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Routledge
Publication date: October 2006
ISBN: 9780203961483
Digital Book format: PDF (Adobe DRM)

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Reputation Management is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by co
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