Reputation Management: Building and Protecting Your Company's Profile in a Digital World ePub (Adobe DRM) download by Bloomsbury Publishing

Reputation Management: Building and Protecting Your Company's Profile in a Digital World

Bloomsbury Information Ltd
Publication date: December 2011
ISBN: 9781849300568
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$45.99
Our price:
$43.99

You save: $2.00 (4%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected.
Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event.
Aimed at the business strategist, corporate communicator, auditor and senior management, Reputation Management covers:
· Defining and categorizing reputation
· Qualifying and quantifying reputation
· Managing and monitoring external perceptions
· "Bad news" management
· Tools and techniques for managing and monitoring reputation
· Reputation and shareholder value
· Reputation and business strategy
Please sign in to review this product.
Devices:
Reputation Management ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
6135 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Bloomsbury Publishing
Concise Wild Flower Guide ePub (Adobe DRM) download by Bloomsbury Publishing
Concise Wild Flower Guide
Bloomsbury Publishing & James Bridgette & Colin Emberson
Bloomsbury Natural History, October 2014
ISBN: 9781472909985
Format: ePub, PDF
Our price: $6.99
Oh What A Lovely War PDF (Adobe DRM) download by Bloomsbury Publishing
Oh What A Lovely War
Bloomsbury Publishing
Bloomsbury Methuen Drama, October 2014
ISBN: 9781474222075
Format: PDF
List Price: $15.99 Our price: $14.99
The Adlard Coles Nautical Puzzle Book: Word Games, Brainteasers, Crosswords & More ePub (Adobe DRM) download by Bloomsbury Publishing
The Adlard Coles Nautical Puzzle Book: Crosswords, code breakers, anagrams, riddles and brain-teasers for everyone
Bloomsbury Publishing
Adlard Coles, July 2014
ISBN: 9781472909121
Format: ePub, PDF
List Price: $8.99 Our price: $7.99
Theorising Performance: Greek Drama, Cultural History and Critical Practice PDF (Adobe DRM) download by Bloomsbury Publishing
Theorising Performance: Greek Drama, Cultural History and Critical Practice
Bloomsbury Publishing
Bloomsbury Academic, September 2013
ISBN: 9780715638262
Format: PDF, ePub
List Price: $36.99 Our price: $34.99