Reputation Management: Building and Protecting Your Company's Profile in a Digital World ePub (Adobe DRM) download by Bloomsbury Publishing

Reputation Management: Building and Protecting Your Company's Profile in a Digital World

Bloomsbury Information Ltd
Publication date: December 2011
ISBN: 9781849300568
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$38.99
Our price:
$36.99

You save: $2.00 (5%)
Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected.
Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event.
Aimed at the business strategist, corporate communicator, auditor and senior management, Reputation Management covers:
· Defining and categorizing reputation
· Qualifying and quantifying reputation
· Managing and monitoring external perceptions
· "Bad news" management
· Tools and techniques for managing and monitoring reputation
· Reputation and shareholder value
· Reputation and business strategy
Please sign in to review this product.
Devices:
Reputation Management ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
6135 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Bloomsbury Publishing
Concise Herb Guide ePub (Adobe DRM) download by Bloomsbury Publishing
Concise Herb Guide
Bloomsbury Publishing
Bloomsbury Natural History, May 2015
ISBN: 9781847739766
Format: ePub
List Price: $5.99 Our price: $4.99
Concise Coastal Bird Guide ePub (Adobe DRM) download by Bloomsbury Publishing
Concise Coastal Bird Guide
Bloomsbury Publishing
Bloomsbury Natural History, May 2015
ISBN: 9781472921796
Format: ePub
Our price: $5.99
Pioneer ePub (Adobe DRM) download by Bloomsbury Publishing
Pioneer
Bloomsbury Publishing
Bloomsbury Methuen Drama, April 2015
ISBN: 9781474255929
Format: ePub, PDF
List Price: $12.99 Our price: $11.99
Ritual Communication PDF (Adobe DRM) download by Ellen B. Basso
Ritual Communication
Ellen B. Basso & Bloomsbury Publishing & Gunter Senft
Berg Publishers, November 2009
ISBN: 9781847882950
Format: PDF, ePub
List Price: $28.99 Our price: $27.99