Reputation Management: Marketing 04.05 PDF (Adobe DRM) download by Gerry Griffin

Reputation Management: Marketing 04.05

Capstone Publishing
Publication date: December 2001
ISBN: 9781841122991
Digital Book format: PDF (Adobe DRM)

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Fast track route to mastering all aspects of reputation management. Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. Examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Includes a glossary of key concepts and a comprehensive resources guide.
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