Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing ePub (Adobe DRM) download by Tim Frick

Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

Focal Press
Publication date: August 2012
ISBN: 9781136030253
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$29.95
Our price:
$27.99

You save: $1.96 (7%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes:



* Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

Please sign in to review this product.
Devices:
Return on Engagement ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
24073 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing ePub (Adobe DRM) download by Tim Frick
Focal Press, August 2012
ISBN: 9781136030253
EAN:  9781136030253
ePub (Adobe DRM)
List Price: $29.95 eBook price: $27.99
Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing PDF (Adobe DRM) download by Tim Frick
Focal Press, August 2012
ISBN: 9781136030260
EAN:  9781136030260
PDF (Adobe DRM)
List Price: $29.95 eBook price: $27.99
Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing PDF download by Tim Frick
Focal Press, April 2013
ISBN: 9781136030260
EAN:  2370005713310
PDF
List Price: $29.95 eBook price: $27.99
Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing ePub download by Tim Frick
Focal Press, April 2013
ISBN: 9781136030253
EAN:  2370005713327
ePub
List Price: $29.95 eBook price: $27.99
Other books by Tim Frick
Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing ePub (Adobe DRM) download by Kate Eyler-Werve
Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
Kate Eyler-Werve & Tim Frick
Focal Press, July 2014
ISBN: 9780415844611
Format: ePub, PDF
List Price: $32.95 Our price: $30.99