Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth ePub (Adobe DRM) download by P. Fernandez

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Wiley
Publication date: April 2012
ISBN: 9781118331897
Digital Book format: ePub (Adobe DRM)

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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth ePub (Adobe DRM) download by P. Fernandez
Wiley, April 2012
ISBN: 9781118331897
EAN:  9781118331897
ePub (Adobe DRM)
eBook price: $16.99
Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth PDF (Adobe DRM) download by P. Fernandez
Wiley, April 2012
ISBN: 9781118334126
EAN:  9781118334126
PDF (Adobe DRM)
eBook price: $16.99