Revenue Rocket: New Strategies for Selling with Partners PDF (Adobe DRM) download by John D. Addison

Revenue Rocket: New Strategies for Selling with Partners

Publication date: March 2003
ISBN: 9780972233712
Digital Book format: PDF (Adobe DRM)


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Revenue Rocket: New Strategies for Selling with Partners. Revenue Rocket unveils 15 strategies for market leadership, partner excellence, and sales leverage. With real-life success stories, executives, marketing, and sales professionals will learn how to inspire partners to achieve record sales. Compel partners to make you #1. Accelerate growth with each new product launch. Avoid 10 critical mistakes with partners. Improve partner relationships and reduce conflict. Solve customer problems by working with strategic allies. "The Technology Adoption Life Cycle is famous for wreaking havoc on partner and channel relationships. John Addison knows the ins and outs of this problem very well and his analysis and recommendations are a must read for any marketing executive in the high tech sector," Geoffrey Moore Author, Crossing the Chasm, Inside the Tornado, Living on the Fault Line. "A great roadmap for success. John Addison shows us how to get the best sales partners and make them successful. Your competition won't know what hit them," Guy Kawasaki, Author, Rules for Revolutionaries, Selling the Dream. Revenue Rocket shows how great companies sell with partners. John Addison, as president of OPTIMARK, has devoted the last 10 years to helping corporations improve their sales channel strategy and achieve partner excellence. Mr. Addison's workshops and speeches are popular in the Americas, Europe and Asia. Prior to consulting and workshops, Mr. Addison was an area channel manager for Sun Microsystems. In 3 years he led a sales team to 300% annual growth from $4 million to $110 million annual revenue.
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