Reverse Innovation: Create Far From Home, Win Everywhere PDF (Adobe DRM) download by Vijay Govindarajan

Reverse Innovation: Create Far From Home, Win Everywhere

Harvard Business Review Press
Publication date: April 2012
ISBN: 9781422183984
Digital Book format: PDF (Adobe DRM)
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The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
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An Exciting Business Future

Reverse Innovation clearly shows how the global trade dynamic has not simply shifted but has significantly been reinvented. It shows how most businesses can benefit from looking towards emerging economies and embracing their trade potential there. The book reads well and provides a clear look at the pertinent issues and is a key text in this area, whether for both business people and academics.
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Reverse Innovation: Create Far From Home, Win Everywhere PDF (Adobe DRM) download by Vijay Govindarajan
Harvard Business Review Press, April 2012
ISBN: 9781422183984
EAN:  9781422183984
PDF (Adobe DRM)
List Price: $30.00 eBook price: $26.99
Reverse Innovation ePub (Adobe DRM) download by Vijay Govindarajan
Harvard Business Review Press, April 2012
ISBN: 9781422183984
EAN:  2370004324944
ePub (Adobe DRM)
List Price: $30.00 eBook price: $26.99
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