Into the cut-throat world of Corinium television comes Declan O'Hara, a mega-star of great glamour and integrity with a radiant feckless wife, a handsome son and two ravishing teenage daughters. Living rather too closely across the valley is Rupert Campbell-Black, divorced and as dissolute as ever, and now the Tory Minister for Sport.
Declan needs only a few days at Corinium to realise that the Managing Director, Lord Baddingham, is a crook who has recruited him merely to help retain the franchise for Corinium. Baddingham has also enticed Cameron Cook, a gorgeous but domineering woman executive, to produce Declan's programme. Declan and Cameron detest each other, provoking a storm of controversy into which Rupert plunges with his usual abandon.
As a rival group emerges to pitch for the franchise, reputations ripen and decline, true love blossoms and burns, marriages are made and shattered, and sex raises its (delicious) head at almost every throw as, in bed and boardroom, the race is on to capture the Cotswold Crown.