Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes ePub (Adobe DRM) download by Katya Andresen

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Jossey-Bass
Publication date: December 2010
ISBN: 9781118040935
Digital Book format: ePub (Adobe DRM)

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.

Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.

Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College.

Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes PDF (Adobe DRM) download by Katya Andresen
Jossey-Bass, May 2007
ISBN: 9780787985523
EAN:  9780787985523
PDF (Adobe DRM)
eBook price: $16.99
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes ePub (Adobe DRM) download by Katya Andresen
Jossey-Bass, December 2010
ISBN: 9781118040935
EAN:  9781118040935
ePub (Adobe DRM)
eBook price: $16.99
Other books by Katya Andresen
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause PDF (Adobe DRM) download by Katya Andresen
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Katya Andresen & Kivi Leroux Miller & Kivi Leroux Leroux Miller
Jossey-Bass, April 2010
ISBN: 9780470539651
Format: PDF, ePub
List Price: $27.99 Our price: $25.99