The Role of Marketing in Launching New Products PDF (Adobe DRM) download by Phil Baker

The Role of Marketing in Launching New Products

FT Press
Publication date: February 2010
ISBN: 9780137061167
Digital Book format: PDF (Adobe DRM)

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Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.

The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers. An excellent marketing plan revolves around the relationship between company and customer and consistently begins with respect for that customer.

If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473).

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The Role of Marketing in Launching New Products PDF (Adobe DRM) download by Phil Baker
FT Press, February 2010
ISBN: 9780137061167
EAN:  9780137061167
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
The Role of Marketing in Launching New Products ePub (Adobe DRM) download by Phil Baker
FT Press, February 2010
ISBN: 9780132143363
EAN:  9780132143363
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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