Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors ePub (Adobe DRM) download by Allan J. Kimmel

Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

Routledge
Publication date: May 2013
ISBN: 9781135647094
Digital Book format: ePub (Adobe DRM)

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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
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