Ryanair's strategy from a perspective of core competencies PDF (Adobe DRM) download by Uddika Kahawatte

Ryanair's strategy from a perspective of core competencies

GRIN Verlag
Publication date: January 2010
ISBN: 9783640744091
Digital Book format: PDF (Adobe DRM)

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Following the financial losses in 1990, Ryanair still had the courage to be the first European carrier to restyle itself into a low-cost airline model, which was base on the successful Southwest Airlines in America. Since then, Ryanair turned out to be the Europe's most profitable airline, ironically once outperforming Southwest in profit margin percentages. (money.cnn.com, 2006) Clearly, Ryanairs adopted business model played the key role in its achievements and there is more to than just copying another airlines tactics. In this essay, we shall discuss Ryanairs strategic approach from a perspective of the core competencies, together with the related competitive strategy that they have implemented by it.
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