Sales Force Management: Leadership, Innovation, Technology - 11th Edition PDF (Adobe DRM) download by Mark W. Johnston

Sales Force Management: Leadership, Innovation, Technology - 11th Edition

Routledge
Publication date: March 2013
ISBN: 9781135128364
Digital Book format: PDF (Adobe DRM)

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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students' ability to make decisions, role plays to allow students to learn by doing, and more
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Sales Force Management: Leadership, Innovation, Technology - 11th Edition PDF (Adobe DRM) download by Mark W. Johnston
Routledge, March 2013
ISBN: 9781135128364
EAN:  9781135128364
PDF (Adobe DRM)
List Price: $79.95 eBook price: $73.99
Sales Force Management: Leadership, Innovation, Technology - 11th edition ePub (Adobe DRM) download by Mark W. Johnston
Routledge, March 2013
ISBN: 9781135128357
EAN:  9781135128357
ePub (Adobe DRM)
List Price: $79.95 eBook price: $73.99
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