Scientific Advertising ePub (Adobe DRM) download by Claude Hopkins

Scientific Advertising

The Floating Press
Publication date: January 2008
ISBN: 9781877527067
Digital Book format: ePub (Adobe DRM)
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law.

Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.

Therefore, this book deals, not with theories and opinions, but with well-proven principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them.

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Scientific Advertising ePub (Adobe DRM) download by Claude Hopkins
The Floating Press, January 2008
ISBN: 9781877527067
EAN:  9781877527067
ePub (Adobe DRM)
List Price: $7.95 eBook price: $5.99
Scientific Advertising PDF (Adobe DRM) download by Claude Hopkins
The Floating Press, January 2008
ISBN: 9781877527067
EAN:  2370002610230
PDF (Adobe DRM)
List Price: $7.95 eBook price: $5.99
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