Secrets of Success in Brand Licensing PDF (Adobe DRM) download by Andrew Levy

Secrets of Success in Brand Licensing

MX Publishing
Publication date: October 2011
ISBN: 9781908218964
Digital Book format: PDF (Adobe DRM)

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Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with infor...
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Secrets of Success in Brand Licensing PDF (Adobe DRM) download by Andrew Levy
MX Publishing, October 2011
ISBN: 9781908218964
EAN:  9781908218964
PDF (Adobe DRM)
List Price: $29.49 eBook price: $26.99
Secrets of Success in Brand Licensing ePub (Adobe DRM) download by Andrew Levy
MX Publishing, October 2011
ISBN: 9781908218971
EAN:  9781908218971
ePub (Adobe DRM)
List Price: $29.49 eBook price: $26.99
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