Selling Information Security to the Board: A Primer PDF (Adobe DRM) download by Alan Calder

Selling Information Security to the Board: A Primer

IT Governance Ltd
Publication date: June 2010
ISBN: 9781849280549
Digital Book format: PDF (Adobe DRM)

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Persuading the board to invest in information security measures requires sales skills. As an information security professional, you are a scientific and technical specialist; and yet you need to get your message across to people whose primary interests lie elsewhere, in turnover and overall performance. In other words, you need to develop sales and marketing skills.
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