Selling the Sea: An Inside Look at the Cruise Industry PDF (Adobe DRM) download by Bob Dickinson

Selling the Sea: An Inside Look at the Cruise Industry

John Wiley & Sons, Inc.
Publication date: June 2007
ISBN: 9780470106815
Digital Book format: PDF (Adobe DRM)

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An insider's view of how the cruising business operates

Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation.
Andy Vladimir (Coconut Grove, FL) is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.

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