Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies PDF (Adobe DRM) download by Stanley Chao

Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies

iUniverse.com
Publication date: November 2012
ISBN: 9781475911800
Digital Book format: PDF (Adobe DRM)
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The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

• learn effective ways to deal with Chinese businesspeople and private and state-owned companies;

• analyze whether certain products or services are viable for the Chinese market;

• understand the psyche of the "Mao Generation" Chinese who are now China's business owners, executives, and government leaders; and

• develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

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