Sensory Marketing--Smells Like Profits ePub (Adobe DRM) download by Michael R. Solomon

Sensory Marketing--Smells Like Profits

FT Press
Publication date: October 2010
ISBN: 9780132609784
Digital Book format: ePub (Adobe DRM)

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

Fully exploit the powerful human sense your marketing has overlooked for too long: scent.

As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns⿦.

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Sensory Marketing: Smells Like Profits PDF (Adobe DRM) download by Michael R. Solomon
FT Press, September 2010
ISBN: 9780132599320
EAN:  9780132599320
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Sensory Marketing--Smells Like Profits ePub (Adobe DRM) download by Michael R. Solomon
FT Press, October 2010
ISBN: 9780132609784
EAN:  9780132609784
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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