Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have ePub (Adobe DRM) download by Paul B. Brown

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

eBookMall Preferred Publisher
Crown Publishing Group
Publication date: September 2012
ISBN: 9780307888365
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$14.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that you can do it using the data you already have.

Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.

In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:

• Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.
• Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.
• Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.
• Predict which products or services customers will want in the future.
• Learn which customers are preparing to defect to the competition and how to stop them.
• Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors.
• Drill your geographic targeting down to the regional, zip code, and even neighborhood level.
• Optimize your web presence to get the maximum return from search.

A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase th

Please sign in to review this product.
Devices:
Sexy Little Numbers ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
5225 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Paul B. Brown
Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy PDF (Adobe DRM) download by Paul B. Brown
Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy
Paul B. Brown & Charles F. Kiefer & Leonard A. Schlesinger
Amacom, June 2014
ISBN: 9780814434093
Format: PDF, ePub
List Price: $15.00 Our price: $11.99
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models ePub (Adobe DRM) download by Paul B. Brown
Brand New
Paul B. Brown & Paul B. B. Brown & G. Michael Maddock & G. Michael Michael Maddock & Michael Maddock & Luisa C. Uriarte & Luisa C. C. Uriarte
Wiley, March 2011
ISBN: 9780470643594
Format: ePub, PDF
Our price: $19.99
Getting to What's Next in Planning Your Retirement PDF (Adobe DRM) download by Frank Armstrong III
Getting to What's Next in Planning Your Retirement
Frank Armstrong III & Frank III Armstrong & IIIFrank Armstrong & Paul B. Brown & PaulPaul Brown
FT Press, September 2010
ISBN: 9780132486101
Format: PDF, ePub
List Price: $2.49 Our price: $1.99
Where Does Social Security Fit Into Your Retirement? PDF (Adobe DRM) download by Frank Armstrong III
Where Does Social Security Fit Into Your Retirement?
Frank Armstrong III & Frank III Armstrong & IIIFrank Armstrong & Paul B. Brown & PaulPaul Brown
FT Press, September 2010
ISBN: 9780132489799
Format: PDF, ePub
List Price: $2.49 Our price: $1.99