This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.
Go beyond YouTube: use Ustream.TV to deepen user interaction, build community, and market more effectively.
At this writing, YouTube has 71 million unique visitors a month. But a site called Ustream.TV will take your Web marketing 3.0 efforts to a new level. I'm talking about watching events and videos as they happen. Want to watch a viral video? Join the channel and watch as it unfolds. Want to get involved? Take part in live user interaction as you viewâ¿¦.