Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers PDF (Adobe DRM) download by Clyde M. Creveling

Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

Prentice Hall
Publication date: August 2006
ISBN: 9780132055154
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation
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Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers PDF (Adobe DRM) download by Clyde M. Creveling
Prentice Hall, August 2006
ISBN: 9780132055154
EAN:  9780132055154
PDF (Adobe DRM)
List Price: $31.99 eBook price: $28.99
Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers ePub (Adobe DRM) download by Clyde M. Creveling
Prentice Hall, August 2006
ISBN: 9780132712873
EAN:  9780132712873
ePub (Adobe DRM)
List Price: $31.99 eBook price: $28.99
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