Social Communication in Advertising: Consumption in the Mediated Marketplace ePub (Adobe DRM) download by William Leiss

Social Communication in Advertising: Consumption in the Mediated Marketplace

Routledge
Publication date: March 2013
ISBN: 9781135887339
Digital Book format: ePub (Adobe DRM)

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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Social Communication in Advertising: Consumption in the Mediated Marketplace ePub (Adobe DRM) download by William Leiss
Routledge, March 2013
ISBN: 9781135887339
EAN:  9781135887339
ePub (Adobe DRM)
List Price: $52.95 eBook price: $48.99
Social Communication in Advertising: Consumption in the Mediated Marketplace PDF (Adobe DRM) download by William Leiss
Routledge, March 2013
ISBN: 9781135887346
EAN:  9781135887346
PDF (Adobe DRM)
List Price: $52.95 eBook price: $48.99
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