Social Media and Public Relations: Eight New Practices for the PR Professional PDF (Adobe DRM) download by Deirdre K Breakenridge

Social Media and Public Relations: Eight New Practices for the PR Professional

FT Press
Publication date: April 2012
ISBN: 9780132983259
Digital Book format: PDF (Adobe DRM)

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
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Social Media and Public Relations: Eight New Practices for the PR Professional PDF (Adobe DRM) download by Deirdre K Breakenridge
FT Press, April 2012
ISBN: 9780132983259
EAN:  9780132983259
PDF (Adobe DRM)
List Price: $26.99 eBook price: $23.99
Social Media and Public Relations: Eight New Practices for the PR Professional ePub (Adobe DRM) download by Deirdre K Breakenridge
FT Press, June 2012
ISBN: 9780132983228
EAN:  9780132983228
ePub (Adobe DRM)
List Price: $26.99 eBook price: $23.99
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