Social Media Marketing: The Next Generation of Business Engagement ePub (Adobe DRM) download by Susan Bratton

Social Media Marketing: The Next Generation of Business Engagement

Sybex
Publication date: September 2010
ISBN: 9780470944219
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$19.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.”

Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.

This book:

  • Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web
  • Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption
  • Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration.

Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Please sign in to review this product.
Devices:
Social Media Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
6965 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Social Media Marketing: The Next Generation of Business Engagement ePub (Adobe DRM) download by Susan Bratton
Sybex, September 2010
ISBN: 9780470944219
EAN:  9780470944219
ePub (Adobe DRM)
eBook price: $19.99
Social Media Marketing: The Next Generation of Business Engagement PDF (Adobe DRM) download by Susan Bratton
Sybex, September 2010
ISBN: 9780470944196
EAN:  9780470944196
PDF (Adobe DRM)
eBook price: $19.99
Other books by Susan Bratton
Social Media Marketing: An Hour a Day PDF (Adobe DRM) download by Susan Bratton
Social Media Marketing: An Hour a Day
Susan Bratton & Dave Evans
Sybex, February 2012
ISBN: 9781118194492
Format: PDF, ePub
Our price: $19.99
Social Media Marketing: An Hour a Day PDF (Adobe DRM) download by Susan Bratton
Social Media Marketing
Susan Bratton & Dave Evans
Sybex, October 2008
ISBN: 9780470344026
Format: PDF, ePub
Our price: $19.99