Social Media Metrics for Dummies ePub (Adobe DRM) download by Leslie Poston

Social Media Metrics for Dummies

For Dummies
Publication date: May 2012
ISBN: 9781118236024
Digital Book format: ePub (Adobe DRM)

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Discover how to gauge your online success based on social media metrics

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.

You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.

  • Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs
  • Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you
  • Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts
  • Includes real-world case studies that demonstrate how small and large businesses are using social media metrics

With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

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Social Media Metrics for Dummies ePub (Adobe DRM) download by Leslie Poston
For Dummies, May 2012
ISBN: 9781118236024
EAN:  9781118236024
ePub (Adobe DRM)
eBook price: $16.99
Social Media Metrics For Dummies PDF (Adobe DRM) download by Leslie Poston
For Dummies, May 2012
ISBN: 9781118222126
EAN:  9781118222126
PDF (Adobe DRM)
eBook price: $16.99
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