Social Networking for Promoting YOU as a Brand
FT Press
Publication date: February 2010
ISBN: 9780137052912
Digital Book format: PDF (Adobe DRM)
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Social Networking for Promoting YOU as a Brand.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. You're the brand. Learn how to use social media to promote your brand more effectively than ever before.
Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective "brand" can also impact the brands you might represent. The one thing that connects everything is you. You're on the frontlines for everything related to you--and everything you represent, now and in the future.
If you liked this Element, read more from Brian Solis and Deirdre Breakenridge, including Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694).
Available in print and digital formats.
