Soul of the New Consumer, The: Authenticity - What We Buy and Why in the New Economy
Nicholas Brealey Publishing
Publication date: April 2001
Digital Book format: ePub (Adobe DRM)
You save: $2.51 (9%)
Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Darren Bridger unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and goes far beyond the simple concepts of how and what to answer the most important question of all-why? In an affluent world saturated with affordable products there are three new scarcities-time, attention, and trust. Over the past decade, Lewis and Bridger have been at the forefront of researching these new consumers and, here, they report their observations. For companies large and small, no matter what their service or product, The Soul of the New Consumer provides the first profile of the independent, involved, and well-informed new consumer who is challenging the way marketing, selling, and business are done.