Split-Second Persuasion: The Ancient Art and New Science of Changing Minds ePub (Adobe DRM) download by Kevin Dutton

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

Houghton Mifflin Harcourt
Publication date: February 2011
ISBN: 9780547545233
Digital Book format: ePub (Adobe DRM)

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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.
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Split-Second Persuasion: The Ancient Art and New Science of Changing Minds ePub (Adobe DRM) download by Kevin Dutton
Houghton Mifflin Harcourt, February 2011
ISBN: 9780547545233
EAN:  9780547545233
ePub (Adobe DRM)
List Price: $14.99 eBook price: $12.99
Split-Second Persuasion: The Ancient Art and New Science of Changing Minds PDF (Adobe DRM) download by Kevin Dutton
Houghton Mifflin Harcourt, February 2011
ISBN: 9780547545233
EAN:  2370005148624
PDF (Adobe DRM)
List Price: $14.99 eBook price: $12.99
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