Sports Media: Transformation, Integration, Consumption ePub (Adobe DRM) download by Andrew C. Billings

Sports Media: Transformation, Integration, Consumption

Routledge
Publication date: March 2011
ISBN: 9781136838811
Digital Book format: ePub (Adobe DRM)

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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
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Sports Media: Transformation, Integration, Consumption ePub (Adobe DRM) download by Andrew C. Billings
Routledge, March 2011
ISBN: 9781136838811
EAN:  9781136838811
ePub (Adobe DRM)
eBook price: $100.00
Sports Media: Transformation, Integration, Consumption PDF (Adobe DRM) download by Andrew C. Billings
Routledge, March 2011
ISBN: 9781136838828
EAN:  9781136838828
PDF (Adobe DRM)
eBook price: $100.00
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