Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies PDF download by Craig Casselberry

Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies

By Craig Casselberry

Business & Economics : Consumer Behavior - General | Business & Economics : Strategic Planning
iUniverse.com
Publication date: November 2008
ISBN: 9780595611683
Digital Book format: PDF (DRM-Free)

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The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.
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Language:
ENG
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