Strategic Management - Aldi: Is Aldi being deprived of the German discounter-throne? PDF (Adobe DRM) download by Jenny Haberer

Strategic Management - Aldi: Is Aldi being deprived of the German discounter-throne?

GRIN Verlag
Publication date: January 2010
ISBN: 9783640735723
Digital Book format: PDF (Adobe DRM)

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Aldi is the top-discounter in Germany. The owners have a clear strategy for all aspects of business: to apply Occam's razor. This enables them to offer best quality products at low prices. The competitive landscape in Germany has changed over the years and discounters like Lidl or Netto emerged, challenging Aldi.
An external and internal audit will reveal if Aldi's success is sustainable and if they are addressing trends and changes in the macro environment and industry, successfully, or if other
retailers will outperform them.
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