Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System PDF (Adobe DRM) download by Philip Kotler

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Jossey-Bass
Publication date: March 2008
ISBN: 9780470249093
Digital Book format: PDF (Adobe DRM)

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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System PDF (Adobe DRM) download by Philip Kotler
Jossey-Bass, March 2008
ISBN: 9780470249093
EAN:  9780470249093
PDF (Adobe DRM)
List Price: $79.99 eBook price: $76.99
Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System ePub (Adobe DRM) download by Philip Kotler
Jossey-Bass, January 2011
ISBN: 9781118047170
EAN:  9781118047170
ePub (Adobe DRM)
List Price: $79.99 eBook price: $76.99
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