Strategic Marketing Management, 7th Edition ePub (Adobe DRM) download by Alexander Chernev

Strategic Marketing Management, 7th Edition

Cerebellum Press
Publication date: August 2012
ISBN: 9781936572175
Digital Book format: ePub (Adobe DRM)
Rating starRating starRating starRating starRating star 15 users rated this ebook - write a review of Strategic Marketing Management, 7th Edition.

Buy ePub

List price:
$37.95
Our price:
$36.99

You save: $0.96 (3%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Please sign in to review this product.
Devices:
Strategic Marketing Management, 7th Edition ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
3684 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Alexander Chernev
The Marketing Plan Handbook, 3rd Edition ePub (Adobe DRM) download by Alexander Chernev
The Marketing Plan Handbook, 3rd Edition
Alexander Chernev
Cerebellum Press, December 2012
ISBN: 9781936572038
Format: ePub
List Price: $24.95 Our price: $23.99