Strategic Public Relations Management: Planning and Managing Effective Communication Programs PDF (Adobe DRM) download by Erica Weintraub Austin

Strategic Public Relations Management: Planning and Managing Effective Communication Programs

Taylor & Francis
Publication date: July 2006
ISBN: 9781410616555
Digital Book format: PDF (Adobe DRM)

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This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories.
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