Streaming and Digital Media: Understanding the Business and Technology ePub (Adobe DRM) download by Dan Rayburn

Streaming and Digital Media: Understanding the Business and Technology

Focal Press
Publication date: July 2012
ISBN: 9781136032172
Digital Book format: ePub (Adobe DRM)

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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

* Discover how new video distribution channels & devices are affecting your content business
* Learn what you should pay for online video services and what you should expect in return
* Understand the differences between the Flash and Windows Media formats
* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals
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Language:
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Streaming and Digital Media: Understanding the Business and Technology ePub (Adobe DRM) download by Dan Rayburn
Focal Press, July 2012
ISBN: 9781136032172
EAN:  9781136032172
ePub (Adobe DRM)
List Price: $45.95 eBook price: $42.99
Streaming and Digital Media: Understanding the Business and Technology PDF (Adobe DRM) download by Dan Rayburn
Focal Press, July 2012
ISBN: 9781136032189
EAN:  9781136032189
PDF (Adobe DRM)
List Price: $45.95 eBook price: $42.99
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