Structures for Strategy: The Promotions Plan ePub (Adobe DRM) download by Allen H Munro

Structures for Strategy: The Promotions Plan

Morgan James Publishing
Publication date: October 2009
ISBN: 9781614482277
Digital Book format: ePub (Adobe DRM)

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...promotions decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Promotions Plan is a strategy-crafting tool ideal for market communications planning. This formula is of specific interest to promotion, pr & sales managers for use as a comprehensive checklist in addressing strategic exposures. PROMOTIONS PLANNING is about the integration of promotional elements such as advertising, direct response, identity and image communication focused on revenue aims. Accuracy of exposure and correctness of processing ensures tightest targeting at segment sensitivities and responsiveness. Useful for the SBU/General/Corporate Manager, Small Business Owner, Entrepreneur...seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a highly-focused communications campaign.
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Structures for Strategy: The Promotions Plan ePub (Adobe DRM) download by Allen H Munro
Morgan James Publishing, October 2009
ISBN: 9781614482277
EAN:  9781614482277
ePub (Adobe DRM)
List Price: $9.99 eBook price: $7.99
Structures for Strategy: The Promotions Plan PDF (Adobe DRM) download by Allen H Munro
Morgan James Publishing, October 2009
ISBN: 9781614482277
EAN:  2370004233277
PDF (Adobe DRM)
List Price: $9.99 eBook price: $7.99
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