Taking Ideas to Market: Innovation 01.08 PDF (Adobe DRM) download by Tim Jones

Taking Ideas to Market: Innovation 01.08

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123851
Digital Book format: PDF (Adobe DRM)

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Fast track route to successfully taking new ideas to market. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. Includes a glossary of key concepts and a comprehensive resources guide.
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