Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

By Ian Linton

Gower
Publication date: October 2012

ISBN: 9781409483304

Digital Book format: ePub (Adobe DRM)

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Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively.

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ePub (Adobe DRM)

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Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:

ENG

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